Alice | Comfy & Stylish Wireless Bra
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Australian quality since 1995
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Experience Ultimate Comfort with Alice – The Wireless Bra Designed for Everyday Confidence
The Alice Comfy Wireless Bra redefines what it means to feel supported and free. Crafted from soft, breathable fabric with a seamless design, this bra provides the perfect balance between comfort and natural shaping — so you can look and feel your best from morning till night.
Why thousands of women are switching to Alice:
✓ Optimal Support, Zero Wires: Enjoy gentle lift and support without the discomfort of traditional underwires. The high-quality shaping material enhances your natural form with a subtle push-up effect.
✓ Full Back Coverage: Smooths out the back and sides for a seamless silhouette under any outfit — while helping to improve posture and prevent bulges.
✓ Front Closure Design: Easy to put on and take off, with a secure fit that stays in place all day.
✓ All-Day Comfort: Side stays prevent rolling, while the breathable, stretchy fabric keeps your skin cool, irritation-free, and 100% comfortable.
✓ Sustainable Choice: Made with eco-friendly, machine-washable materials designed to last.
DETAILS:
Material: 90% Polyester, 10% Elastane
Fit: True to size, high comfort wear
Design: Wireless, front closure, full back coverage
Features: Natural push-up effect, posture support, anti-roll side stays
Style: Everyday comfort, perfect for all occasions
Available sizes: S, M, L, XL, 2XL
Our Customer Service
At Austhelabel, we’re here for you 24 hours a day, 7 days a week.
You can reach out to us anytime — day or night — and rely on our dedicated support team, always ready to assist with any questions or requests.
Use the contact form on our website or email us at info@austhelabel.com to get in touch.
Shipping & Delivery
Free shipping on all orders.
Hassle-free returns up to 30 days after delivery.
24/7 customer support — always available to answer your questions.
We work with trusted carriers such as Australia Post, Sendle, CouriersPlease, DHL, UPS, and FedEx to ensure fast and secure deliveries.
A tracking number is always provided so you can track your order at any time.
Our Guarantee
Wrong size? Not loving it? No worries!
If for any reason you are not happy with your purchase, you can return it within 30 days under our simple, hassle free returns policy.
Payment Options & Security
We offer a variety of secure payment methods to make your shopping experience as smooth and safe as possible. All transactions are encrypted and processed through trusted providers, ensuring your personal information is always protected.
Accepted payment methods:
- PayPal
- MasterCard
- AmericanExpress
- Apple Pay
- Google Pay
- Visa
Excellent!
Based on 2921+ reviews
15 hours ago
FAST DELIVERY!
Ordered recently and my parcel arrived quicker than I expected. Everything was packed so neatly and carefully, it honestly felt like unwrapping a present. The quality of the piece is even better than I hoped for. Super happy with my purchase!
Sarah W.
4 hours ago
True Aussie Quality
Bought during their 30 Year Celebration sale and they are not kidding about the Aussie quality. Fabric, fit and finish are all spot on. Feels like a brand that has been doing this for decades.
Jhon K.
11 hours ago
LOVE THE FIT
The fit is really flattering and the fabric feels soft and luxe. You can tell straight away it is not cheap fast fashion. I have already had a few compliments while wearing it. Definitely worth every dollar.
Emily R.
2 days ago
GREAT SUPPORT
I was unsure about which size to get and reached out to customer support. They replied within a few hours with friendly and clear advice, and the fit is spot on. It is so nice to buy from a store that actually takes the time to help you.
Chloe M.
2 days ago
EXACTLY AS DESCRIBED
The item looks just like the photos. The colour and fit are spot on and delivery was quick with free shipping. I happily recommend Austhelabel.
Olivia T.
5 days ago
Easy Returns and Size Exchange
I ordered the wrong size by accident and was a bit nervous about returning it. Customer support replied quickly and helped me arrange an exchange without any hassle. I sent the item back and got the right size shortly after. Super smooth experience and great service.
Emma S
AUSTHELABEL
WHO WE ARE
At Austhelabel, we celebrate 30 years of Australian quality.
Since 1995 we have been curating everyday essentials and modern looks that combine comfort, confidence and style.
With our 30 Year Celebration Sale we make premium pieces more accessible than ever, so you can enjoy trusted Australian quality at a fraction of the price.
Our collections are made for those who value authenticity, reliability and a timeless yet modern wardrobe.
